Public Relations
Press coverage with the region’s leading travel industry and consumer media
Full-Service Media Relations
As a result of GMS’s long history of market participation, GMS has developed strong relationships with the region’s leading traditional and digital media

In addition to creating a systematic and customized outreach program, our public relations professionals also work to ensure that your hotel, destination, or brand consistently receives positive media exposure. As a result of this approach, your brand is continuously exposed to the appropriate media. Besides gaining significant exposure, it is building goodwill and trust with the press, the market, and customers.
GMS organizes trade and consumer FAM trips as a perquisite to your media outreach to ensure a continued 360⁰ approach in your public relations activities. Our goal is to create positive multi-channel buzz and enhance results for your brand by cultivating in-market promotions, participating in trade shows, hosting branded events, and generating viral marketing opportunities. GMS maintains relationships across all levels of the market and industry to provide access to travel events at the highest levels of government.
GMS Public Relations Suite of Services includes:
- Writing, translation and distribution of press releases
- Positive coverage with the region’s leading travel industry and consumer media
- Interviews with key executives
- Media and industry FAM trips
- Website launches, live video streaming, radio-remotes
- Competitive analysis
- Press clippings and media monitoring
- Value of press-generated reporting
- On-the-field promotions
- Trade luncheons and breakfasts
- Brand or destination-specific events
- Social and digital news presence and monitoring

Our Services
Marketing
Strategic partnerships, promotions, sales incentive programs, trade show participation, and more
Public Relations
Press coverage in the region’s leading travel industry and consumer media
Sales
In-country regional sales force development with full-time sales reps in each primary country selected
Social Media
Social media program development and management presence
Online Platforms
Online and offline platform development: Apps, web and tailored made solutions
Strategic Communications
Strategic media assets to develop new client acquisition