Public Relations

Press coverage with the region’s leading travel industry and consumer media

Full Service Media Relations

GMS’s long history of in-market participation and dedication has allowed us to develop strong relationships with the region’s leading traditional and digital trade and consumer media.

Our team of dedicated public relations professionals creates systematic and custom outreach programs that consistently gain positive press exposure for your brand, hotel, or destination. This approach ensures your brand is constantly in front of the right media. Not only is it gaining impactful exposure, but building goodwill and trust with the press, customers, and marketplace.

To ensure a continued 360⁰ approach in your public relations initiatives, GMS complements your media outreach by organizing trade and consumer FAM trips. We cultivate in-market promotions, participate in trade shows, host branded events, and generate viral marketing opportunities on behalf of your brand. The purpose: to create positive multi-channel buzz and enhance results. GMS’s relationships across all levels of the industry and marketplace ensure access to the region’s most exclusive travel events and the highest levels of government.


GMS Public Relations Suite of Services includes:

Our Services


Strategic partnerships, promotions, sales incentive programs, trade show participation, and more

Public Relations

Press coverage in the region’s leading travel industry and consumer media


In-country regional sales force development with full-time sales reps in each primary country selected

Social Media

Social media program development and management presence

Online Platforms

Online and offline platform development: Apps, web and tailored made solutions

Strategic Communications

Strategic media assets to develop new client acquisition