Public Relations

In addition to creating a systematic and customized outreach program, our public relations professionals also work to ensure that your hotel, destination, or brand consistently receives positive media exposure. As a result of this approach, your brand is continuously exposed to the appropriate media. Besides gaining significant exposure, it is building goodwill and trust with the press, the market, and customers.

GMS organizes trade and consumer FAM trips as a perquisite to your media outreach to ensure a continued 360⁰ approach in your public relations activities. Our goal is to create positive multi-channel buzz and enhance results for your brand by cultivating in-market promotions, participating in trade shows, hosting branded events, and generating viral marketing opportunities. GMS maintains relationships across all levels of the market and industry to provide access to travel events at the highest levels of government.