Public Relations
Press coverage with the region’s leading travel industry and consumer media
Full Service Media Relations
GMS’s long history of in-market participation and dedication has allowed us to develop strong relationships with the region’s leading traditional and digital trade and consumer media.

Our team of dedicated public relations professionals creates systematic and custom outreach programs that consistently gain positive press exposure for your brand, hotel, or destination. This approach ensures your brand is constantly in front of the right media. Not only is it gaining impactful exposure, but building goodwill and trust with the press, customers, and marketplace.
To ensure a continued 360⁰ approach in your public relations initiatives, GMS complements your media outreach by organizing trade and consumer FAM trips. We cultivate in-market promotions, participate in trade shows, host branded events, and generate viral marketing opportunities on behalf of your brand. The purpose: to create positive multi-channel buzz and enhance results. GMS’s relationships across all levels of the industry and marketplace ensure access to the region’s most exclusive travel events and the highest levels of government.
GMS Public Relations Suite of Services includes:
- Writing, translation and distribution of press releases
- Positive coverage with the region’s leading travel industry and consumer media
- Interviews with key executives
- Media and industry FAM trips
- Website launches, live video streaming, radio-remotes
- Competitive analysis
- Press clippings and media monitoring
- Value of press-generated reporting
- On-the-field promotions
- Trade luncheons and breakfasts
- Brand or destination-specific events
- Social and digital news presence and monitoring

Our Services
Marketing
Strategic partnerships, promotions, sales incentive programs, trade show participation, and more
Public Relations
Press coverage in the region’s leading travel industry and consumer media
Sales
In-country regional sales force development with full-time sales reps in each primary country selected
Social Media
Social media program development and management presence
Online Platforms
Online and offline platform development: Apps, web and tailored made solutions
Strategic Communications
Strategic media assets to develop new client acquisition