Marketing & Advertising

Strategic partnership development, trade incentive program creation, development and monitoring

Integrated Marketing

GMS will develop a fully-integrated marketing and advertising campaign designed to optimize sales and build your brand’s profile

We’ll assess your needs and create a results-driven initiative that will separate your brand or destination from the competition via smart and targeted advertising and marketing.

Through GMS’s media planning services, our team will employ its in-depth market expertise to identify strategic marketing and advertising opportunities across all channels to develop the most effective program. Your brand or destination will see the results through immediately executable calls-to-action in all of your advertising initiatives increasing brand recognition, awareness, and mind and market share. Plus, our media buying group will leverage GMS’s buying power to secure the best media pricing and packages possible to ensure your budget is being optimized at all levels of your ad buy.

In addition, our long-held relationships with the leading airlines, credit cards, hotels, and car rental brands, will allow us to further maximize your advertising and marketing budget by creating beneficial strategic partnerships that bring your brand unique cross-selling opportunities, expanded audience reach, and new customer acquisitions. This comprehensive 360⁰ approach places your brand everywhere your customers are, creating subtle and overt touchpoints for a multi-layered initiative that maximizes your results.

GMS Marketing and Advertising Solutions Includes:

Our Services


Strategic partnerships, promotions, sales incentive programs, trade show participation, and more

Public Relations

Press coverage in the region’s leading travel industry and consumer media


In-country regional sales force development with full-time sales reps in each primary country selected

Social Media

Social media program development and management presence

Online Platforms

Online and offline platform development: Apps, web and tailored made solutions

Strategic Communications

Strategic media assets to develop new client acquisition