Marketing & Advertising
Strategic partnership development, trade incentive program creation, development and monitoring
Integrated Marketing
GMS will develop a fully-integrated marketing and advertising campaign designed to optimize sales and build your brand’s profile

We’ll assess your needs and create a results-driven initiative that will separate your brand or destination from the competition via smart and targeted advertising and marketing.
Through GMS’s media planning services, our team will employ its in-depth market expertise to identify strategic marketing and advertising opportunities across all channels to develop the most effective program. Your brand or destination will see the results through immediately executable calls-to-action in all of your advertising initiatives increasing brand recognition, awareness, and mind and market share. Plus, our media buying group will leverage GMS’s buying power to secure the best media pricing and packages possible to ensure your budget is being optimized at all levels of your ad buy.
In addition, our long-held relationships with the leading airlines, credit cards, hotels, and car rental brands, will allow us to further maximize your advertising and marketing budget by creating beneficial strategic partnerships that bring your brand unique cross-selling opportunities, expanded audience reach, and new customer acquisitions. This comprehensive 360⁰ approach places your brand everywhere your customers are, creating subtle and overt touchpoints for a multi-layered initiative that maximizes your results.
GMS Marketing and Advertising Solutions Includes:
- TV, print, and online brand advertisement
- In-country and pan-regional media planning and placement
- Multi-channel ad strategy development (e.g. print, TV, digital, social, radio, etc.)
- Point-of-sale campaigns to maximize bookings
- Full in-house graphic design capabilities
- Co-op ad program development
- Video and radio commercial production
- Strategic partnership development (e.g. credit cards, airlines, etc.)
- Full collateral material development and distribution
- Display and window-dressing campaigns
- E-mail and direct mail campaigns
- SEO and SEM
- Market-specific website development
- Market research (e.g. surveys, focus groups, etc.)

Our Services
Marketing
Strategic partnerships, promotions, sales incentive programs, trade show participation, and more
Public Relations
Press coverage in the region’s leading travel industry and consumer media
Sales
In-country regional sales force development with full-time sales reps in each primary country selected
Social Media
Social media program development and management presence
Online Platforms
Online and offline platform development: Apps, web and tailored made solutions
Strategic Communications
Strategic media assets to develop new client acquisition