Marketing & Advertising
Strategic partnership development, trade incentive program creation, development and monitoring
Integrated Marketing
Using our fully integrated marketing and advertising campaigns, we will optimize sales and establish your brand’s reputation

By combining smart and targeted advertising and marketing, we will help your brand or destination stand out from the competition.
Using our in-depth market knowledge, GMS’s media planning team can identify the most strategic advertising and marketing opportunities for your brand across all channels to create an effective campaign. Using immediately executable calls-to-action in all your advertising initiatives, your brand or destination will increase awareness, awareness, mind share, and brand recognition. Additionally, our media buying group will ensure that your budget is optimized across all levels of ad purchase using GMS’s purchasing power to secure the best media pricing and packages.
The long-term relationships we have built with leading airlines, credit cards, hotels, and car rental companies will enable us to maximize your marketing and advertising budget through strategic partnerships that will bring you new customer acquisitions, cross-selling opportunities, and increased audience reach for your brand. Through the creation of subtle and overt touchpoints, this 360⁰ approach places your brand wherever your customers are, maximizing your results through a multilayered approach.
GMS Marketing and Advertising Solutions Includes:
- TV, print, and online brand advertisement
- In-country and pan-regional media planning and placement
- Multi-channel ad strategy development (e.g. print, TV, digital, social, radio, etc.)
- Point-of-sale campaigns to maximize bookings
- Full in-house graphic design capabilities
- Co-op ad program development
- Video and radio commercial production
- Strategic partnership development (e.g. credit cards, airlines, etc.)
- Full collateral material development and distribution
- Display and window-dressing campaigns
- E-mail and direct mail campaigns
- SEO and SEM
- Market-specific website development
- Market research (e.g. surveys, focus groups, etc.)

Our Services
Marketing
Strategic partnerships, promotions, sales incentive programs, trade show participation, and more
Public Relations
Press coverage in the region’s leading travel industry and consumer media
Sales
In-country regional sales force development with full-time sales reps in each primary country selected
Social Media
Social media program development and management presence
Online Platforms
Online and offline platform development: Apps, web and tailored made solutions
Strategic Communications
Strategic media assets to develop new client acquisition