Global Marketing & Sales

GMS is the travel industry’s leading Sales & Marketing choice

Our Vision

To be recognized as a leader and essential strategic partner for the travel and mobility industry’s leading global brands

Our Mission

To improve, and enhance the presence, sales, and results of our clients producing positive brand impact, growth, and development

Established in 1998, GMS delivers an end-to-end, multi-channel travel industry solution for the Americas and the Caribbean markets. We are integrally designed to maximize our clients’ efficiency and ROI while delivering a clear path to profitability, more arrivals, more room nights, and revenue.

From our dynamic social media center to our award-winning sales team, GMS’s sales, social media, public relations, marketing, and operational infrastructure is not only unmatched in the region, but it is also uniquely designed to deliver results. Our key executives have worked with and represented the world’s leading travel brands in the Latin American region for over 25 years. We not only have in-depth regional knowledge and expertise, but we also have established strong industry relationships, trust from the marketplace, and  own offices in the world’s most important commercial hubs.

GMS Offices

The GMS team is highly experienced, but more importantly, we love what we do, and we understand the nuances of the market and how they can potentially impact our clients. We execute our plan, travel trade sales calls, FAMs, industry presentations, product trainings, and other client marketing activities with a true commitment to our trade and consumer audiences hearing the call of our client brands.

This calling, however, isn’t solely for passion, it is also the heart of our business. Everything GMS does is focused on delivering tangible results. GMS has consistently worked hard to successfully produce solutions and incremental results for our client brands, even in the most challenging of markets and landscape.

Accreditations and Trade Affiliations

GMS is actively involved with all major trade organizations in The US, Canada & Latin America, participating in the broadest range of activities from sponsoring and hosting breakfasts, to conducting workshops and attending trade shows. Further, Alex Pace is past president of Visit USA and GMS is a member of the American Chamber of Commerce.

We Produce Results

GMS produces results. Our efforts have helped generate incremental arrivals from the key target markets to the U.S. and the Caribbean every year, significantly impacting the economic growth and development of our client destinations. GMS has proudly been a part of that growth by directly driving and collectively contributing to our represented destinations the combined economic value of:

• More than US$3.8 billion in visitor spending
• Over US$55 million in worldwide car rental sales
• A 78% increase in hotel room bookings
• More than 14.5 million visitor arrivals globally

Our Clients

Our clients have the benefit of knowing they’re in good company, and they won’t get lost in translation. We are selective about our client brands ensuring that they receive the attention, access, and representation they deserve, and most importantly, the expected results.

Our portfolio of clients that have put their trust in us to execute multi-platform, regional campaigns for the following leading brands: