Global Marketing & Sales
Local Expertise. Global Perspective.
Our Vision
To be the strategic partner of choice for leading travel and mobility brands seeking sustainable growth and success in global markets.
Our Mission
To drive measurable growth for our clients by combining local market expertise, strategic thinking, industry relationships and integrated sales, marketing and communications.
Founded in 1998, Global Marketing & Sales is an international tourism representation, marketing, sales, public relations and business-development company serving destinations and leading travel brands across the Americas and international markets.
Travel is not simply one of the industries we serve. It is our business.
For nearly three decades, our teams have worked within the global travel ecosystem, developing the market knowledge, industry relationships and commercial expertise required to help our clients grow.
We understand how destinations are positioned, how travellers make decisions, how travel products reach the marketplace, how airlines influence accessibility, how tour operators and travel advisors drive distribution, and how media, creators and digital platforms shape demand.
That knowledge allows GMS to go beyond traditional agency services.
We become an extension of our clients’ organizations in the markets we represent.
Our Offices
- United States | Global Headquarters
- Canada
- Mexico | Latin America Regional Headquarters
- Chile
- Colombia
- Argentina
- Brazil
LOCAL PRESENCE. INTERNATIONAL REACH.
Successful international representation requires more than understanding a market from a distance.
GMS operates through experienced teams based within the markets they serve, providing our clients with local language and cultural expertise, established industry relationships and continuous intelligence on changing market conditions.
Our regional infrastructure allows us to manage multi-market strategies efficiently while adapting execution to the realities and opportunities of each individual market.
AN EXTENSION OF YOUR TEAM
Our clients rely on GMS to represent their brands and interests in-market with the same professionalism, knowledge and commitment expected of their own organizations.
Our teams maintain ongoing relationships with tour operators, airlines, OTAs, travel agencies, consortia, media, creators, tourism associations, meeting planners and other strategic partners.
We identify opportunities, develop partnerships, conduct sales calls and training, support air service development, execute campaigns, organize roadshows and events, coordinate familiarization and press trips, manage communications and provide continuous market intelligence.
GMS provides more than outsourced services.
We provide an established in-market operation working for our clients every day.
RESULTS MATTER
Our work begins with clearly defined objectives and measurable outcomes.
Depending on the mandate, success may be measured through visitor arrivals, passenger volumes, bookings, sales, room nights, distribution growth, new product development, airline capacity, trade engagement, leads, media exposure, digital performance, audience growth, conversion or return on investment.
We establish meaningful KPIs, monitor performance and use market intelligence to continuously optimize strategy and investment.
Because activity alone is never the objective.
Impact is.
Our Clients
Our clients have the benefit of knowing they’re in good company, and they won’t get lost in translation. We are selective about our client brands ensuring that they receive the attention, access, and representation they deserve, and most importantly, the expected results.
Our portfolio of clients that have put their trust in us to execute multi-platform, regional campaigns for the following leading brands:
