Global Reach. Local Expertise. Measurable Results.

Driving Growth for Travel & Tourism Brands Worldwide

Since 1998, Global Marketing & Sales (GMS) has helped destinations and leading travel brands build market presence, expand distribution, increase demand and achieve measurable growth across key international markets.

With experienced in-market teams, established industry relationships and an integrated approach to representation, sales, marketing and communications, we connect our clients with the partners, media and travellers that drive business.

Our Services

Marketing

Integrated tourism marketing strategies, partnerships, co-operative programs, promotions and market activations designed to increase demand and drive conversion.

Branding & Advertising

Brand strategy, creative development, campaign concepts, media planning and buying, and multi-channel advertising designed to build awareness, influence travel decisions and generate results.

Social Media

Market-specific social strategy, content creation, community management, creator partnerships and paid programs that engage audiences and strengthen brand presence.

Digital Solutions

Customized digital platforms and technology solutions that enhance marketing, sales, training, events, communications, data management and audience engagement.

Sales & Market Representation

Dedicated in-market representation, travel trade development, distribution, airline partnerships and commercial initiatives that connect our clients with the organizations and people who drive travel.

PR & Communications

Strategic media relations, compelling storytelling and integrated communications that build visibility, strengthen reputation and keep our clients relevant and influential in their target markets.

YOUR STRATEGIC PARTNER IN THE GLOBAL TRAVEL INDUSTRY

GMS combines the strategic capabilities of a full-service agency with the market intelligence, relationships and commercial focus of an experienced international tourism representation company. Our teams operate within the markets we serve, giving our clients direct access to local expertise, established industry relationships and continuous intelligence on consumer behaviour, distribution, aviation, media and market conditions. From market representation and travel trade development to marketing, advertising, public relations, digital strategy and strategic partnerships, our integrated approach connects every stage of market development. Our objective is simple: to turn market presence into measurable growth.

Would you like to start a project?

It would be a pleasure for us to help you position your brand or destination and share it with the world